If I were this guy I’d want to hide!

The next installment of Ray-Bans “Never Hide” viral has been launched, showing just how far some people will go for their 15 minutes of fame.

Matthew decided to have his favourite Ray Bans “tattooed” onto his face as part of the campaign, you can see the outcome on the video.

I’m skeptical as to how real this is……however I definitely think we’ll be seeing this one doing the rounds in the next week or so…… so job done really!

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