According to Gem is a UK based Beauty and Lifestyle Blog written by Gem, a twenty-something British girl with a penchant for giraffes and an utter fear of clowns.  She balances writing her blog with her full time job, trying not to be injured by her scaredy cat of a horse, Harry, and looking after an over-active kitten. All information is correct at the time of publishing only and all opinions stated on the blog are Gem’s own. All content is original and may not be reproduced without the written consent of Gem. All content used with permission must be referenced back to According to Gem.

According to Gem does engage in advertising, sponsored posts and receives PR samples. All of the aforementioned will be fully disclosed as outlined below. Disclosure of the latter allows readers to fully trust the information presented on According to Gem.


According to Gem does receive PR samples for review purposes. From December 2012 any items marked with an asterisk (*) were either sent for consideration or received at an event. Whether gifted or purchased all reviews, discussions and comments on this blog remain truthful to personal experience and aim to reflect the product or service in an honest manner. I would never write positively about a product or service that I didn’t believe in.


From time to time According to Gem may run sponsored posts. All sponsored posts are clearly labelled to remain totally honest with the reader and abide by UK laws.  Any sponsored posts featured on this blog are selected with great care and consideration. Sponsorship is only accepted on this blog for a product or service that has been experienced personally by Gem, all sponsorship is written about truthfully, the blog author will not accept sponsorship if requested to write about a product or service in a more positive light.

Sponsored posts will only ever refer to a piece of content within the post that has been paid for. These posts will have only ever have been written by Gem.

As of April 1st 2013 all sponsored posts will feature “no follow” links in line with the updated Google policy. Any PR contacting Gem regarding sponsorship acknowledges this and agrees to these terms.


This blog does not use affiliate linking. Any items purchased from links contained within posts do not earn commission.


According to Gem does not currently run advertising on this blog but this may be subject to change in the future.


This website uses Google Analytics to track readership data. Google Analytics uses cookies; small pieces of information, to track your behaviour on this blog. These cookies do not store any personal data and are not sold or traded for information by third parties.

If you have any further questions regarding the content on According to Gem please contact Gem through one of the options provided in the right hand sidebar.

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