I like to think I’m fairly immune to advertising, but when the advert for Nivea Express Hydration Primer appeared on my TV I just knew I had to have it. And when I then discovered it was just £3.99 (RRP. £4.99) in Superdrug, I just knew it was meant to be!
But was it worth the excitement?
My first impression upon spying it in the aisle was just how much product I was getting for a mere £3.99, though on closer inspection I discovered that the pot was actually sat on a ledge inside the box. Why companies do this I’ll never know as it’s just a waste of card, not to mention somewhat misleading.
So, onto the product. I’ve now been using it for about a week and have to say it definitely improves the longeivity of my make-up, keeping it looking fresher for longer. It has a fresh, clean scent to it with a hint of cucumber which I think is fairly non-offensive. Texture-wise it’s a gel cream hybrid which feels quite refreshing when applied to the skin. My only gripe is it leaves a tacky feel to my skin once dry, though this isn’t noticeable once my make-up is applied and is purely a personal gripe as I hate feeling sticky!
In terms of packaging it comes in a sturdy glass jar which will look great on your dresser, but may prove problematic when travelling. It would be great if Nivea made a smaller tube version that you could carry around on the go, otherwise it looks like this may be another product i’ll have to decant if I want to take it with me.
The Express Hydration primer comes in both Normal/Combination skin and Dry/Sensitive skin, which should cater for most skin needs. It’s currently on offer at Superdrug for £3.99 and normally retails at £4.99.